Kickstarter projects rely completely on consumer support, therefore launching a Kickstarter campaign is a great way for people to rally behind products they believe can make a difference and help bring these ideas to life.Īnother aspect to consider when using Kickstarter to crowdfund is stretch goals. For example, if someone decides to pledge 30 pounds towards a project, they are pledging support for something they believe in and they might receive some services or products as a reward for their support. These price tiers can range anywhere from ten to thousands of pounds.

The hosts of each campaign choose different price tiers which contain different product bundles. The concept of pledging encourages those who are contributing money towards a Kickstarter campaign not to just simply consider purchasing a product but to think of it as making a pledge to a company that aligns with their personal interests and to support a product vision. Kickstarter campaigns crowdfund using a priced tier system and instead of encouraging users to buy into the project on Kickstarter, it’s referred to as pledging. Once the crowdfunding is complete and if the goal is reached, the creators can begin preparing the project for distribution to the backers. Once launched, a Kickstarter project begins the crowdfunding process which lasts from 1 to 60 days (varies from project to project). Anyone can crowdfund on Kickstarter but first, it has to be thoroughly vetted by the Kickstarter team before it is allowed to proceed. It can be anything from protein powder to 3D printers. The purpose of running a Kickstarter is to bring a project idea to life. A Kickstarter campaign is a crowdfunding initiative hosted on the platform Kickstarter.

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